New media solutions for new mamas

Lab Director Lori Schwartz and SadieFor those who know Lab Director Lori Schwartz, it’s not a shock that she’d bring her love of emerging media home with her. Lori’s been an evangelist of advanced TV and video, interactive content, and industry partnerships for as long as anyone would listen.

So we were not surprised when she emailed from her Blackberry on the table minutes before giving birth; or that we got the first Facebook photo of Sadie within minutes of her arrival this past month.

And now, Lori is proving that like innovative brand campaigns, child rearing is also an excellent opportunity to integrate new media solutions. We’ve highlighted the use of new media previously for weddings, and for other important life milestones. But for those who are considering or who will soon make the leap into parenthood, here are some of the best bets from an “emerging media mama:” Continue reading “New media solutions for new mamas”