The Daily Beast Wants To Quantify Your News Intake

Read original story on: NiemanLab

With its newly launched mobile app, The Daily Beast is spearheading the transition of Quantified Self movement from health and fitness into digital news. The app tracks what users are reading and skipping, offering these news-reading stats in its “daily breakdown” feature for users to see.

Moreover, the app uses that reading data to personalize news recommendations to its readers. It can mine the data to learn your most-read news category or writer, and suggests items accordingly to nudge readers to stories of their interests.


The app has seen some early success so far as a vital engagement driver, with the site’s page consumption per session up 2 to 3 times since it launched in August. If this kind of individually quantified news reading catches on, we can soon expect similar quantifying efforts across sites, tracking our entire news intake.