NYC Subways Breakthrough Touchscreen Network

The MTA is rolling out a pilot program that will feature 90 touchscreen kiosks in select subway stations around the New York City. Working with interactive shop, Control Group, the OOH displays can incorporate third party apps, navigation, and more leveraging wifi, cameras and mics. There is tremendous opportunities for brands as the network looks to work with advertisers to reach consumers on the go. The initial test will reach 2 million travelers a day.