While MWC remains an Apple-free zone, this year’s show features a plethora of retail beacon technologies looking to capitalize on Apple’s recent iBeacon launch. Japan’s DNP (Dai Nippon Printing Co) is displaying a templatized white label app solution for retailers looking to integrate iBeacons into the in-store experience.
DNP says the first iteration of its platform is aimed at the Japanese market where consumers prefer an emotional connection with a brand. Coming into proximity with the iBeacon triggers a question on your phone simply asking how you’re doing and an offer to send someone to help with anything you need. Coupons are also readily integrated into the platform for stores looking to make offers available to consumers.
DNP’s solutions on display this year are split 50 /50 between NFC and beacon technology, a telling sign of the current state of the industry. Having had more time to develop for the NFC world, their offerings there include quantified self integrations with hardware partners like Triplesense — an instore skincare device and sales aid that measures how dry your skin is. Once the analysis is complete, sales associates tap their phones against the device to get skin care product suggestions for the consumer.