Facebook has done a lot to aggravate its users this year, so it’s not surprising to see that someone has finally come up with another anti-Facebook social network. Ello promises a business model opposite of Facebook, i.e. ad-free and no user data-collection.
First launched in July with little splash, Ello has been reportedly doubling in size every 3-4 days in the past few weeks. Already being hailed as the “Facebook killer”, Ello’s latest growth spurt is partially due to Facebook’s recent suspension of accounts of drag performers. The jury is out on whether such rapid growth will be sustained, but it does seem to signify a critical moment where a segment of Facebook users are looking to jump ship.