Emerging media under attack

(iStock)In the past two months, I’ve heard a fair bit of buzzing along the lines of “when are media no longer emerging, but emerged?”  Or “is xyz technology really ‘new’?”  And to all those asking this question, I have only one thing to say: You’re right.

In many cases, the things we call emerging media are long standing institutions.  Interactive TV has been around in some form or another longer than I have.  I don’t refer to myself as an emerging human, so why should we talk about Interactive TV as emerging media?  Really, we’re just talking about evolving media.

Considering this idea further has some interesting connotations.  If “emerging media” is actually just “evolving media,” then it stands to reason that there is no use in the differentiation of “traditional” when discussing media.
Continue reading “Emerging media under attack”