Brands are always on the lookout for ways to increase content, and with the rise of digital publications that search has expanded widely. So widely, in fact, that some brands, like Estée Lauder, are looking to professional publishers for content, in this case for its digital magazine on the Flipboard app. Hearst worked to bring original and recycled beauty and lifestyle content from Elle, Marie Claire, and harper’s Bazaar in order to create the magazine. In total there are 20 pieces of content that will fill the magazine until October, and the rest of the content is links to articles from Hearst properties and other sites. Though it’s not the most built out magazine, it points to the importance brands are placing on digital content, and what lengths they are willing to go to ensure that they maintain their digital image.