Applifier Wants to See You While You Play

Video content speaks volumes, and is great for jump starting social interaction online.  Applifier, the online mobile gaming network, has launched a new feature for its product, Everyplay, which uses the iPhone’s front-facing camera to record the player’s reactions while playing a range of mobile games.  The idea behind Everyplay is to give gamers the opportunity to share their best (and worst) gaming moments with friends, or demonstrate tips and tricks.  Everyplay is currently compatible with 8 games, but given its promising click through numbers, it certainly has the potential to benefit a wide range of game developers…and produce some entertaining viral videos.