Tag: Fashion

Apple Music Debuts Branded Channels With Burberry

Posted on by Lab Team

What Happened
Earlier today, Apple announced a new partnership with Burberry, allowing the fashion brand to develop the first-ever branded Apple Music channel featuring exclusively British artists. Burberry has already developed an online music platform on its website named Burberry Acoustic, and the upcoming Apple Music channel will reportedly mirror much of that content, in addition to a new series of exclusive videos.

What Brands Should Do
This new partnership might look a bit strange at the first glance, but it makes sense considering Apple has been making some strong efforts to work with the fashion industry as part of its strategy around the Apple Watch. Plus, Apple’s current retail chief, Angela Ardhents, was the former CEO of Burberry. With this precedence, brands with their own music content or trusted cultural tastemaking should consider opening their own branded channels on streaming services to increase the reach of their brand and content.

 

Source: 9to5Mac

Fashion Meets Live Streaming At NYFW

Posted on by Lab Team

What Happened
The future of New York Fashion Week will be live streamed. While approximately 100,000 people attended last September’s shows in person, 2.6 million live-streamed them instead. This year, the streams are going mobile, as Ralph Lauren announced it’s broadcasting its Collection show live on Periscope next week. Moreover, Rebecca Minkoff recently packaged its fall 2015 show into a virtual reality video with Jaunt, a California-based cinematic VR company, for an immersive viewing experience.

What Brands Should Do
Fashion shows are usually well-produced luxury experiences, and fashion brands would be missing out on the opportunity to reach a wider audience if they don’t take advantage of nascent media platforms and emerging technologies. Moreover, brands like Calvin Klein and Tommy Hilfiger have started to include buy buttons on their live streams that link to their online shops, turning the content streams into direct sales channels, something that more brands should explore.

 

Source: Racked

Apple Watch Gets More Apps and Fashionable Watch Bands

Posted on by Lab Team

Apple kicked off Wednesday’s event with a showcase of its newest product, the Apple Watch. With the new watchOS 2 (first announced at WWDC event back in June) coming next week with Watch-native apps, Apple demoed various new Watch apps such as Facebook Messenger, GoPro, and healthcare app AirStrip to showcase the versatility that its first wearable product gains through third-party apps.

Moreover, Apple continues to converge tech with fashion as it collaborated with Hermes on new models with exclusive bands and watch faces, as well as releasing new colorways for the Apple Watch Sport. The company is also reportedly prepping its first exclusive content in the form of fashion network ‘Made 2 Measure’.

Google To Become The Ultimate Fashionista With Search Data

Posted on by Lab Team

Read original story on: New York Times

Once again putting the vast amount of data it gathers to good use, Google has announced a plan to issue fashion trend reports biannually based on web searches. This move underscores the company’s bid for greater influence in the fashion ecommerce space. Such insights, for example, have allowed Google to begin consulting for major retailers including Calvin Klein, which use Google search data in fashion planning.

How Fashion Magazines Can Use Virtual Reality

Posted on by Lab Team

Read original story on: AdWeek

Elle magazine wants to bring front-row seats at fashion shows to it readers with the help of virtual reality. The magazine is reportedly partnering up with VR-movie company Jaunt to produce a 360-degree photoshoot that offers a close look at the spring collection of premium denim brand 7 For All Mankind. The finished content will be released for VR headsets via its website within this month. As more and more brands start to experiment with VR technology, we expect to see more collaborative efforts like this pop up.

Why Apple Watch Returned to Vogue

Posted on by Lab Team

Read original story on: 9to5Mac

After making its magazine debut on the cover of Vogue China last October, Apple Watch has once again popped up in the fashion publication with a multi-page spread showcasing its various collections. Moreover, the first video ad campaign for the Apple Watch has been released in the corresponding digital version of Vogue. Its first U.S. magazine cover, however, went to the latest issue of SELF, yet another female-centric lifestyle magazine. As we point out last year, tech and fashion industry need to work together to make wearables mainstream, and Apple has been doing exactly that.

 

Lead image taken from 9to5Channel’s YouTube Video

Event Recap: WeWork Labs Demo Day

Posted on by Lab Team

Wednesday’s WeWork Demo Night was all about fashion tech. Judges from BuzzFeed Style, Woodies Clothing, College Fashionista and FirstMark Capital reviewed pitches, and picked ladies’ performance undergarment stars Dear Kate as the winner.

The popular vote disagreed, though, and chose Pradux, a solution that enables the purchase of products as worn on popular shows. Pradux is particularly interesting for its marketing implications, as it’s part of a suite of new technology and partnerships that could possibly crack open the long-dormant t-commerce space.

Also worth checking out: LookBooker, an Australia-via-Manhattan startup that’s a bit like Seamless for salons. They enable booking appointments at preferred hair and beauty shops. It’s a no-brainer, which is why the company has already achieved significant reach in Singapore.

Rounding out the night were some e-commerce plays that may have limited impact. Brayola is an Israeli bra aggregator site, dipping into a field (online bra perfection) currently owned by True&Co. Ace & Everett sells boutique socks, while Teddy Stratford is trying to argue that men’s shirts fit better with a zipper underneath. Another good evening at WeWork — though better-dressed than usual.

Tech And Fashion Need To Work Together

Posted on by Lab Team

Read original story on: TorrentFreak

Pirated luxury watch faces for smartwatches are now on the watch list of luxury watchmakers, as several high-end brands, including Omega, Tissot, and Certina, have teamed up in an effort to take the unauthorized designs off from the Internet.

While revealing issues in digital design copyrights, this development also signals a missed opportunity for luxury brands to actively work with tech companies that are developing smartwatches. This piracy proves that there’s a demand for luxury brand association in the growing wearable market. And as we spotted in a recent trend report, it’d be a good thing for the fashion and tech industry to work together.

Find Out Where Apple Watch Is Making Its Media Debut

Posted on by Lab Team

Source: AdAge

Apple Watch has chosen a surprising yet reasonable platform for its media debut—Vogue China. On the cover of the upcoming issue of the fashion magazine, an Apple Watch Edition is prominently featured on the wrist of supermodel Liu Wen, finished with, of course, a color-coordinated band.

China has been an increasing priority for Apple, especially since its share in Apple’s global revenue has expanded from 2%, in 2009, to 16% last quarter. As a result, it makes sense for the Cupertino company to throw this one to the Chinese market. Its collaboration with Vogue magazine, moreover, solidifies Apple Watch’s role in pushing towards the convergence of tech and fashion industry.

Event Recap: Zero Power Smart Fashion

Posted on by Lab Team

On Wednesday, the IPG Media Lab stopped by the Zero Power Smart Fashion exhibition. Run by Swissnex Boston, the expo presented around twenty companies and researchers in the emerging field of sustainable wearables. Since it took place during New York Fashion Week, the attendees were stylish and interested in the newest technology in the fashion industry.

The phrase “zero power” comes from the idea that a wearable could, through sustainable engineering and human integration, use far less energy than current devices. At the event, there were presentations by physics professors on their newest research on battery life, nanotechnology, and sustainable design. The exposition also featured showcases from companies like Sensoria, which is creating athletic wear with sensors woven into the garments, and Wearable Experiments, which uses touch sensors to add a new dimension to clothing.