The Emmys came and went Sunday with a bit more bang, sex appeal, and just plan show biz than previous years.Â There were no long political speeches or streaking or as Ken Howard stated, “[interruptions] by a congressman or a rapper” (my favorite line of the night).
What was evident this year was the presence of multi-channel plays to support the main broadcast in a way that encouraged community rather than just showing a display of new media savvy ( a current disease among broadcast shows â€“gotta haveÂ a blog, a Twitter stream, a something-to-be-coolâ€¦with no strategy behind it).
Kyte, a mobile video service streamed live from the red carpet with Facebook and Twitter integration.Â CBS, who had the broadcast rights, Â allowed users to send in comments or vote in polling questions. E! Online also implemented some Facebook and Twitter integrations.Â Continue reading “At the Emmys: Fear and praise of new media”