Google Glass App Glashion Changes Shopping Behaviors

Google Glass and the AR movement at large have created enormous opportunities to change behaviors.  A new Glass app, Glashion, does just this, allowing users to purchase fashion items they see on the fly.  The app captures a photo of the product and uses the ShopStyle API to find similar items, which can then be purchased directly in the app.  The app can also direct the user to nearby stores carrying the item.  Founder Billy Mauro explains that Glashion’s goal is to demonstrate how Glass can bridge online and offline shopping behaviors, and should Glass take off, this kind of behavior could become increasingly common.