GoPro Gears Up For Original Content

Leading action camera maker GoPro has been distributing crowd-sourced videos shot with its products across social platforms, building a sizable following on YouTube, Instagram, and Facebook. Now, the company is ready to dive deeper into content marketing by producing original content. GoPro recently hired Charlotte Koh, who used to lead Hulu’s original content initiatives, as head of features and series. Early efforts will reportedly focus on unscripted and documentary content, although partnerships with Hollywood studios and networks to develop and co-produce new content are also in the works.


Source: Variety


GoPro Cameras Now Support Real-Time Broadcasting

With the help of Livestream iOS app, proud owners of GoPro cameras can now broadcast their adrenaline-pumping shenanigans over WiFi or 4G connections in real time. The live-streamed video quality won’t be what you usually expect from a professional HD camera like GoPro, but it does open up new opportunities in experience sharing and news reporting while serving as a potent marketing tool.