Redesigned Google Maps Boasts New Hyperlocal Features

Read original story on: Business Insider

Earlier today Google unveiled the latest update of its Google Maps app for both iOS and Android. Revamped with a colorful new design that aligns with Google’s newly introduced “material design” concept, the app added new features such as embedded restaurant reservations enabled by OpenTable and deeper Uber integration that now displays the price for the rides right in the app. Convenient and business-friendly, these new hyperlocal features are sure to be embraced by users and merchants alike.

The Importance Of Protecting Brand’s Digital Presence

A restaurant in D.C.-area has fallen victim to foul play of its business info listed on Google Map. The specialty meat restaurant Serbian Crown was forced to close due to its unreasonable business slump during the weekends, and they believe their business hour incorrectly listed on Google Map is to be blame. This particular case once again highlights the problem of brand’s control over its public digital data and marketing efforts when it comes to the Internet. And this unfortunate case underscores the devastating consequence of that. Given most online platform’s equalitarian open-submission policy, it is very much up to brands to make the efforts of protecting the voice and authenticity of their online presence.