Hisense Scales Down For Mobile World Congress

Any visitor to CES in the last two years can attest to the Chinese manufacturer’s intent on making a huge splash at the conference.   Their gigantic booth seems engineered to cause the uninitiated to ask: “What is this company I’ve never heard of? And how did they get a booth as big as Samsung’s?”

With that experience in mind, I was surprised to see their comparatively pint-sized set up at Mobile World Congress (pictured above). Competitor Huawei, by contrast, had a large presence and sponsored the conference badges which featured its logo prominently.

When I walked up to the booth attendant to sincerely ask if this was “the main Highsense booth,” his answer was as direct as it was disarming: “Yeah. We can make the stands as big as you like, but we’ve only got 12 phones.”  Fair enough.




Is 3D Dead?

This week, the Verge announced the death of 3D at this year’s CES. While the article makes the claim that there is an absence of 3D exhibits on the floor as OLED and 4K TV provide more real benefits, we’re not entirely sold yet. 3D may be dead in its current state, but there are some reasons to be hopeful.

There were plenty of 3D televisions at the show (just see our interview with Stream TV network or Hisense’s 3D TV).  3D gaining mainstream adoption in the living room is probably not going to be this year, but there are certainly improvements to the technology. Further, there are a host of autostereoscopic 3D solutions that do not require glasses that will pick up steam once they improve a few major hiccups like the TVs losing 3D quality when viewing from different angles. Let’s wait and see.