Retailers and sellers looking for innovative ways to reach their customers this holiday season are looking towards social media as an emerging marketing and business tool.Â According to a study by Shop.org, almost half of retailers surveyed said they would increase their use of social media this holiday season. So itâ€™s no surprise that to kick off the season, retailers from Best Buy to Barneyâ€™s used social networking sites on Black Friday to tell eager shoppers about bargains, discuss purchases, and help solve customer service issues.
Retailers continue to use contests and sweepstakes to help drum up holiday shopping excitement. Sears held a Facebook sweepstakes for lucky customers to win gift cards and buy items at Black Friday prices early. Continue reading “Holiday shopping gets social”