Creating an effective homepage is a mega-challenging task–and it doesn’t surprise me how often even well-intentioned and smart attempts fail, or at least get bad marks.
How do you make a home page all things to most people? How does it explain who you are, what your business or product has to offer, while drawing people in and encouraging a longer term conversation? If it’s a site that features ads, how do you create a page that integrates them successfully into the strategy? And then, once you’ve made a homepage and a couple of years go by and you decide to change it–how do you handle the blowback from users who liked it the way it was, darnit. Continue reading “Homepage redesign harder than it looks”