Inbound marketing is “in”

raqueloutboundEarlier this week, I attended and presented at the Inbound Marketing Summit organized by Chris Brogan. It was truly an engaging and informative conference.  The consensus was that social media marketing is still big on tactics and short on strategy.  Marketing has changed and every company needs to have a long term plan for participation- or be left behind.

Here are some highlights from the summit:
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