Leveraging interns in the new media space

intern1“Your tech savvy intern.” These were the words on the email subject line in response to a Craigslist ad we’d posted to fill an intern position. Needless to say, she got the job. As we come to the end of another semester, it seems fitting to reexamine the role of the intern in the new media marketing space. Because interns are not just a cheap way to fill labor needs.

Interns, who typically fall into the 18-30 range, are a key demographic for many of our agencies clients. Moreover, they are comfortable with new media and are exploiting it for their purposes—we’d all be crazy not to tap into this group given how quickly the space is changing and how the behaviors around the technology are being defined in large part by this age group. Having these talented young men and women contributing to the research, ideation, and content we are tapped to do brings us fresh ideas and new thinking. Not to mention a little hungry blood, for which I’m always grateful (as one of our interns is fond of saying, “I’m on it! I’m on it!” or “I would LOVE to do that research, I am REALLY interested in that topic!” Continue reading “Leveraging interns in the new media space”