Apple’s release of iPhones with 4.7-inch and 5.5-inch screens proves what consumers have known all along: bigger screens are better for browsing. The larger size and corresponding increased resolution (the 6 Plus has 185% more pixels than the 5S) show just how central images have become to smartphones. This can only be considered a boon to mobile marketers, as it gives them more display space and opportunities to engage with the consumer, whether through larger commercials or simply by creating a less intrusive advertising experience.
Also notable is the inclusion of the 8-megapixel camera with all-new sensors, Focus Pixel, and optical image stabilization (iPhone 6 Plus only), indicating how important taking pictures—selfies and otherwise—has become to consumers. Savvy marketers can take advantage of this trend by encouraging and sharing user-generated content.