For the first time, J.Crew’s at-home catalog subscribers won’t be the first to look at the brand’s September issue. This year, the first fall issue will appear to J.Crew’s Pinterest followers before the catalog reaches homes. For a company that didn’t have a social media department until a month ago, it’s a bold move; indeed, it’s the first clothing brand to debut its catalog on the social network, although many other brands debut their print and TV campaigns on Facebook and Youtube. In addition to Pinterest, J.Crew will release a short online film series on monogramming on August 21st, and it will also use Instagram to promote its in-store style sessions. The company has come a long way in its first year of social strategy.