Kik Develops In-App Browser

Kik’s messenger platform is making a big transformation today with an embedded browser that will let users directly share web content within messages. The growing community of users will no longer have to paste links in the messenger field; instead, they can visit the site themselves within the app, meaning that sponsored content will take a more prominent role, and can be much more easily spread. Kik’s custom browser will work with HTML5 so developers can render sites effectively on the app. It means that instead of focusing exclusively on messaging Kik is trying to become a social content platform that can tap into sharable content in both its Cards feature as well as a readily-accessible browser.