National retail chain Kohl’s aims to connect with young Millennials with a branded livestream during Oscar’s red carpet show and commercial breaks. As part of its social marketing push, Kohl’s teamed up with comedian Vanessa Bayer and renowned party planner Mindy Weiss to help fans plan their Oscar viewing parties with Kohl’s products. Thanks to Periscope’s recent Twitter integration, people will be able to watch Kohl’s livestream right in their timelines as well.
What Brands Need To Do
As an emerging medium, livestreaming gives brands a platform to engage consumers in real time with branded content, Kohl’s Oscars livestream provides viewers with a behind-the-scene peak at a major media event, which should generate a lot of interest organically for Kohl’s content. If your brand haven’t tried livestreaming yet, now would be a good time to start experimenting with this rising platform.