Three things that made Twitter’s week

Three things that made Twitter's week (iStock) A lot went down in the Twitter universe last week. Let’s begin this week with a look back at the week that ‘twas.

Promoted Tweets

Few companies are more conspicuous in their lack of major revenue streams than Twitter. The company took a new step toward rectifying this position by unveiling its new advertising platform that relies on Promoted Tweets. Launched as a pilot program with a few select advertisers, the platform will eventually insert paid Tweets in the stream of Twitter search results. Promoted Tweets will be graded based on a “resonance” score. Resonance will help determine how long any of these sponsored Tweets stay active in the ecosystem. During a week in which Ning announced that it was moving away from free to paid service, it’s encouraging to see that Twitter is finding tools that build toward fiscal security. Unfortunately, they’re going to need a few more solutions in order to truly solve the revenue questions. Continue reading “Three things that made Twitter’s week”