When Microsoft launched Project Spark last December, all anybody really knew was that it would allow gamers and developers to interact with custom games from home. Now, Linkin Park is teaming up with Microsoft to create a custom music video experience on the platform that users will be able to remix and recreate – however they like. Linkin Parks’ new single, “Guilty All the Same,” can be in effect played on the Xbox – the user plays as a character trying to escape a particular environment while the single plays in the background. Linkin Park is offering the experience for free on Xbox and Windows. From a marketing perspective, the platform provides brands with a creative way of reaching consumers on an interactive platform with a proven user base. If you’re looking for a way to bring your project to a younger, gaming market, this is an effective tool to get results.