Last week Tracy Swedlowâ€™s Â annual “TV of Tomorrow” Conference was held in San Francisco where the “whoâ€™s who” of Interactive television gathered to discuss the future of television from broadcast to broadband including tru2way and TV Anywhere.
In past years’ conferences, you would have found the the few, the proud, the clinically-depressed-die-hards of advanced television platforms, geekgirls like myself , who have been trying for years to advance the cause of TV with social features, commerce solutions and true targeting capabilities. Â And in the past, the legacy systems of the US cable infrastructure, the limitations of satelliteâ€™s two-way capabilities and the lack of scale in broadband hindered advancement in the space. Â But this year, the conference came into its own as the industry showed market growth in a number of ongoing initiatives. Â Â There is movement happening, money being spent and real players involved in the marketplace.
To set the stage for whatâ€™s happening in the interactive video space, here are some relevant statistics:
57% of Americans use their TV and PC simultaneously at least 1x a month (Nielsen)
20% of all tv viewers are simultaneously on their pc or mobile device (MRG)
78% of Teens and Tweens are online while watching tv and 66% are sending text messages while watching tv (ypulse/Pangea)
Of all the solutions bubbling up, here are a few that marketers can immediately take advantage of to leverage the power of video to accomplish a number of marketing goals:Â Continue reading ““TV of Tomorrow” gains traction”