On-demand food delivery has been a growing market in the past few years, and today two new services with prominent backers are giving New Yorkers more reasons not to cook. Uber is leveraging its fleet of roaming cars into UberEats, which officially launched in New York City and Chicago. Similarly, Maple, a startup back by Momofuku founder David Chang, has also launched today in the financial district of Manhattan.
Unlike standard food delivery apps that congregate all delivery options from local restaurants, both new services push for curated, prix-fixe menus instead, aiming to eliminate the hassle of choosing from an overwhelming number of options with uneven food qualities and bloated prices. While Maple utilizes a network of celebrity chefs to create its daily rotating menu, UberEats partners with a series of locally renowned salad and sandwich joints to curate its menu selections.