The role of IT in new media marketing

techmediaMedia agencies are increasingly engaging their information technology (IT) leaders to assist in new media strategies for their clients. The shift from long-understood media distribution channels to the murkier, more transient ones that comprise new media is forcing media agencies to re-align their core competencies with IT disciplines.

Why IT?

Content is information. Regardless of the form the content may take. With few exceptions, it is created, modified, distributed, displayed and stored as information.

Media is technology. By definition Media is the physical layer supporting the content. The medium by which this information is communicated.

In today’s digital ecosystem, the perception that the two are mutually exclusive is obsolete: Enter IT. Continue reading “The role of IT in new media marketing”

To CES or not to CES?

CES2009“See Yourself In the Digital Economy” is the tagline for this year’s Consumer Electronic’s Show. Certainly, in a challenging economy, getting to Vegas can prove difficult and 2009 CES attendance will be down. Still, CES’s relevance continues to grow. More than just a “gadget show,” CES has become a mecca over the last few years, not only for consumers but for marketing and digital professionals as well. The four day convention provides a look at the platforms, technologies, and consumer behaviors that will be driving communication channels over the next year.  As the lab has discussed in its 2009 trends, understanding the opportunities in leveraging digital platforms, especially in an economic downturn, is a strategic imperative. Continue reading “To CES or not to CES?”