National CineMedia Partners With Twitter, Foursquare for Theater Ads

During its Upfront presentation this week, National CineMedia announced partnerships with Twitter and Foursquare that will contribute to the company’s new weekly series, highlighting the latest trending movie topics based on Twitter data.  Distribution will be via NCM’s network of thousands of movie screens, as well as a social media site.  Sponsorship opportunities will be made available for the videos soon.  The Foursquare partnership will provide offers relevant to the movie-going experience based on check-ins and local results.  This program marks a new link between the small screen and the big screen for advertisers.

Blackberry World to Launch With Blackberry 10

As part its late-in-the-game effort to maintain relevance in a growing smartphone market, smartphone pioneer RIM is mere days away from launching the Blackberry 10, and has announced a revamped Blackberry World media platform.  The website will feature DRM-free music, and TV shows and movies for purchase or rental.  An impressive group of content providers has already been announced including record labels 4AD, Matador, Warner and Sony, and TV partners BBC, Fox, ABC, CBS, NBC, and Warner Bros.  Most exciting is that most movies should be available on their DVD release date, and most TV shows should be available the day after they air.  Could this be a sign of things to come for RIM?