Glimmer of hope for newspapers

High Contrast Newspaper Just as things are looking grim for employers, workers, and the retail sector, new data reveals that newspaper websites are experiencing a 16% growth from a year ago in unique visitors.

Nielsen Online also shows that repeat visits are on the rise: Overall traffic to news websites is up 27% growing 199.6 million in December 2007 to 252.7 million in December 2008. What do the numbers reveal?

Aside from an obvious, if slight, comfort to the online news media, it illustrates that increasing numbers of people are turning to the Web for their news sources, and they’re not just visiting once or twice a day, but several times a day, and dozens of times a week. Continue reading “Glimmer of hope for newspapers”