As the 29th Olympic Games are finishing up, we thought the media and advertising opportunities surrounding the games were worthy of some more coverage. What do the Olympics look like from a technology perspective? What media platforms are marketers leveraging during the summer games and at what cost?
Before looking at the Olympics as an advertising platform, it is worth noting the massive tech infrastructure that is necessary to successfully run an Olympic Games. Beijing expected 20,000 journalists, 800,000 visitors, and 110,000 security personnel to watch 2,500 athletes compete in their athletic events. The broadcast audience for the 17 day event is said to exceed four billion people. A few of the brands that are powering this huge event include: Sun, Lenovo, AT&T, Telefonica, Limelight and Panasonic. Continue reading “Media, advertising fuel Olympics”