Are FTC’s blogger rules unfair?

Are FTC's blogger rules fair?As a journalist in a former life, and as a blogger in this current incarnation, I’ve watched with growing fascination the push and pull happening with bloggers, brands, and now the FTC. I’ve fought my colleagues on the use of the phrase, “citizen journalists” despite my respect for and commitment to the art of citizen bloggery. I have trouble shaking the idea that was drilled into me that someone without formal training and critical investigative skills could be called a journalist.

That said, as a member of a team that believes passionately in social media and the power of online “uberfluents”–as well as being the individual responsible for a team of writers at the Lab, I also recognize the powerful role that bloggers have in shaping our media universe. Continue reading “Are FTC’s blogger rules unfair?”