Panasonic Debuts Smart Shopping Basket That Can Tally Your Bill

What Happened
Following Amazon’s awe-inspiring introduction of a checkout-free grocery shop, Panasonic today joined the race to automate the retail experience with a smart shopping basket. Capable of scanning the items shoppers put in the basket, tallying up the bill, and automatically bagging up the purchases at the end of the shopping trip, this smart shopping basket is designed to make shopping more convenient and frictionless without full-on surveillance. Panasonic is currently testing the prototype at a Lawson convenience store in Osaka, Japan where the company is headquartered.

What Retailers Should Do
As retail technology continues to evolve at an incredible speed, it is becoming increasingly important for retailers to leverage those technological advances to modernize their retail experiences both online and in-store. For example, an interactive digital station would make product sampling much more fun and effective, as our recent work with Hershey’s has demonstrated. Even smaller things such as integrating your loyalty program into mobile payment system would greatly improve your customer experience and boost brand loyalty.

The Lab has extensive experience working with retail, beauty, and CPG clients to create and implement digitally-enhanced experiences for their stores. The recently-opened NYX Cosmetics store at Union Square is a proud showcase of our team’s work in crafting a digitally enhanced, innovative retail experience. If you’d like to learn more about how your brand can develop an updated retail strategy and implement digital-driven solutions to transform your retail experience, please contact our Client Services Director Samantha Holland (samantha@ipglab.com) to schedule a visit to the Lab.

 


Source: The Wall Street Journal

CES 2009: Living television

Living TV at CES (CES)While the Internet is all a buzz with the recently expanded Netflix partnerships, it’s interesting to note that it may be the OEM’s who are opening the door to how television and content are experienced in the home. On the floor of the 2009 Consumer Electronics Show, more then ever before we are seeing the aggregation of technology and content solutions convening together to create “living devices.” Continue reading “CES 2009: Living television”