At the IPG Media Lab one of the things we track intensely is the ways in which consumers adopt new media technology into their lives.  As consumers have more options to connect with content, we’ve noticed a trend towards fully mediated lives. Just as the Rotarians eliminated Polio, the engineers of Silicon Valley have seemingly eliminated boredom. Consumers are filling the dead zones in their lives with content—in the elevator, on the bus, in the bathroom!
There is a concept called “peak oil“  that attempts to predict when oil production will max out. Estimates vary, but it’s predicted that peak oil capacity will happen at some point between 2006 and 2020. These estimates are predicated within the boundaries of known reserves and man’s ability to extract them. Continue reading “Predicting Peak Media”
