Tag: retail

Iboota’s New Take On Mobile Couponing

Posted on by Lab Team

Traditionally getting paid to shop is a job for the professional personal shopper, but a new startup called ibotta is using that model to reinvent mobile couponing.  The company has partnered with retailers like Walmart and Target to provide cash rewards to users who upload receipts proving purchase of certain items.  You can also earn cash rewards by engaging with products by watching commercials, getting branded recipes, or taking branded surveys and quizzes.  The app has been steadily climbing the iTunes charts with over 100,000 registered users in its first 75 days, and a notably young core demographic for couponing— primarily 15 to 34 years olds.

Black Friday Sales Up 13% From 2011

Posted on by Lab Team

It was a huge Black Friday weekend with the NRF reporting 59 billion dollars in sales, almost a 13 percent increase from 2011. Comscore also reported record e-commerce sales of over 1 billion dollars, led in part by a growth in the digital content category, which surged 29% from 2011 sales driven by growing smartphones and tablet adoption.  Branding Brand also released a report on smartphone e-commerce sales indicating that mobile optimized sites outpaced overall Black Friday growth— with a 221% year-over-year sales increase.

Black Friday Dwarfed By Single’s Day In China

Posted on by Lab Team

China’s biggest retail day is “Singles Day,” which is celebrated on November 11th and is a bit of an inverse Valentine’s Day in which people buy gifts for friends that are still looking for love.  E-Commerce sales for this year’s holiday were reportedly $4.6 billion— roughly four times e-commerce sales for Black Friday. With numbers like that it might just be a matter of time before Singles Day makes its way to the US.