It was a huge Black Friday weekend with the NRF reporting 59 billion dollars in sales, almost a 13 percent increase from 2011. Comscore also reported record e-commerce sales of over 1 billion dollars, led in part by a growth in the digital content category, which surged 29% from 2011 sales driven by growing smartphones and tablet adoption. Branding Brand also released a report on smartphone e-commerce sales indicating that mobile optimized sites outpaced overall Black Friday growth— with a 221% year-over-year sales increase.
Black Friday Sales Surge as Shoppers Stick to the Web [REPORT]
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