Eye Tracking For Gaming Is Just the Start

At this week’s E3 convention, SteelSeries is showing off its new Sentry Eye Tracker, a device designed to track where a gamer looks while playing. This primary function can offer insights when training for gaming tournaments, but it is promising in a much wider range of fields.  Tobii, a Swedish company that supplies the tracking technology for the Sentry, sees its technology being used to assist people with disabilities, conduct academic research, and track attention for market research.  It is likely we will soon see PCs coming to market with this sort of technology baked in, so it stands to reason that we will be seeing more and more applications of eye tracking in the next few years.