Apple has acquired a Finnish sleep tech company called Beddit, which makes a sleep monitoring device which tracks heart rate, breathing, and sleep cycles. Users can download its iOS app for further analysis of their sleep data. The terms of the deal have not been disclosed, but it certainly indicates Apple’s ambition in expanding its sleep-related products and software features.
What Brands Need To Do
As we witnessed at this year’s CES, sleep tech is booming and quickly becoming a key growth area for many tech, lifestyle, and fitness companies. Now with Apple jumping into the ring, we expect to see more innovations pop up in the sleep tech sector. This emerging trend opens up a new product category for brands to explore. Integrating biometric data into your brand’s existing digital ecosystem will bring a better understanding of your customers and their habits, allowing brands to offer a holistic lifestyle product with added value to customers.
There have been several sleep-enhancing trackers and apps on the market, but few have been this sleek and unobtrusive. Invented by 22 year-old James Proud and currently on Kickstarter, Sense is an elegantly designed orb-shaped sensor that sits on your nightstand and monitors every environmental factor—temperature, light, sound, humidity, and even particles in the air—in your bedroom. It also comes with a clip-on motion sensor that you can attach to your pillowcase to track your sleep pattern throughout the night. All data gathered will be synced via Bluetooth to a corresponding app to give a detailed analysis about your slumber. As with many projects on Kickstarter, this idea looks great, but the execution could be off. Nevertheless, this connected device points to an inevitable future home life powered by the internet of things.
Update: Within 12 hours of its launch on Kickstarter, the Sense has crushed its original 100,000 goal with a near-doubled amount pledged.
Update #2: The campaign concluded with over $2,400,000 raised, almost 25 times of its original pledge goal.