ESPN in partnership with Twitter will be embedding instant replays from football games in Twitter posts. The tweets will incorporate preroll from Ford Fusion and will be promoted to reach new users. The initiative is a smart call for ESPN as Twitter offers a viable platform to deliver easily digestible content on mobile.
Tag: Social
Viddy’s Social Video App Expands To Android
Viddy is making its run to become the instagram of video. launching the Android version of their app that lets users apply filters and music to videos before sharing them out. Viddy boasts 40 million users on iOS but growth has started to decline so stay tuned to see if the move to Android reenergizes the mobile startup.
Instagram Limits Twitter Integration Amidst Competition
Have no doubt that Facebook is ready to play hardball to protect it’s Instagram investment. Hoping to drive increased traffic to Instagram’s website, it recently disabled people’s ability to view its photos directly on Twitter. FB’s new site governance proposal also paves the way for leveraging Facebook data to target ads on Instagram. While privacy advocates are sure to disapprove, it’s arguably a smart business decision that will give advertisers a new channel to connect with users.
IBM Reports Twitter Drove Zero Percent Of Referral Traffic On Black Friday
Brand’s skepticism for social still runs deep as IBM reported that Twitter delivered 0 percent of referral traffic on Black Friday. Attribution has been something many social media sites are just starting to work towards as they boost their ad products. Facebook, for instance, started dropping cookies to track users beyond clicks in a new program called View tags. It’s no doubt social will improve their conversion rates, but will users really want to spend time on a site that blends sales with social?
BIA/Kelsey Predicts Boom In Native Ads
A new release from BIA/Kelsey predicts “native” ad spend on social media sites to increase from 1.53 billion this year to 3.85 billion in 2016. For some reference, these native formats treat ads as any other piece of content, like a promoted tweet in your newsfeed. While we’ve seen much debate over their effectiveness, expect social ads to grow on platforms like Facebook, Tumblr, Foursquare and maybe new entrants like Tout and Pinterest.
Turkey Day Was Instagram’s Busiest Ever, With 10 Million+ Thanksgiving Photos Shared At Up To 226 Per Second | TechCrunch
Facebook makes it official — an external advertising network is coming soon — Tech News and Analysis
Twitter’s New Image Search Takes Aim At Instagram
Twitter’s new image search function previews photos at the top of queries. It’s a step towards a head-to-head battle between Twitter and social-image giant…
