It used to be the word “viral” conjured images of a certain precocious prairie dog. Then, Facebook and Burger King caught our attention this year with the fast food chain’s controversial campaign that allowed Facebook users to “defriend” 10 friends in exchange for a Whopper. These kinds of campaigns are bringing new meaning to the word “viral,” but are there safer ways for brands to tap into viral engagement?
Kraft’s Facebook app took a more positive approach than Burger King’s by offering meals to hungry families for every friend a user gets to post their application. Over a two week period in December, over 25,000 users added the app to their profile. However, enaging customers in non-traditional ways doesn’t have to be limited to a Facebook app either. Viral content can take the form of slideshows, images, blogs, and mock websites. Continue reading “What’s the new face of viral?”