Windows-owned Skype and content discovery service StumbleUpon couldn’t be more different from each other, but with their newest updates, it looks like both services will be putting messaging features front and center. And given the continuous rise of the messaging apps, this shift seems reasonable.
On both its mobile and laptop version, Skype has optimized its instant messaging function to be prominently displayed on the main interface. Meanwhile, StumbleUpon is introducing a new social chatting feature, which lets users who have a webpage easily start a conversation about it right away with fellow StumbleUpon users with just a few taps.
In September StumbleUpon purchased 5by, a video recommendation service that was in its early stages of forming. Now the app is out in the open for both Android and iOS devices. It’s designed to get users to watch videos quickly and easily by taking into account the time of day and what mood you’re in. It’s organized in sections like ‘Entertaining You,’ ‘Showing Your Friends,’ or ‘In Transit,’ so as to make the most of the mood you’re in, or the situation you’re in – compounded by the fact that you can filter by length as well. Over time, the app will learn your preferences and tailor video selections to you. StumbleUpon seemed like a novelty for a while, but as the Internet operates with a currency of videos, gifs, and memes, the pivot to video makes sense.