Fox finds new, savvy uses for Twitter

Fox finds new, savvy use for Twitter (Fringe, Fox)Yet another cute Twitter name for leveraging the micro-blogging solution has emerged this week with Fox’s “Tweet-peats” which refers to the behind the scenes tweets on about certain Fox  shows during repeat broadcasts.

Both “Fringe” and “Glee” stars and creators will initially participate and dole out commentary through Twitter while fox re-broadcasts those shows to set the stage for the fall season.  In a UK interactive television style, these tweets can be followed online but will also appear via a scroll near the bottom of the screen providing commentary on the episodes, revealing behind-the-scenes details and answering fan questions.   Fans can sign  up at and to follow the event.

From a engaging an audience perspective, this is a brilliant strategy for stirring up interest in two shows that Fox has heavy hopes on for the fall season as well as seeing what fan chatter can be leveraged into a consumer research play. Continue reading “Fox finds new, savvy uses for Twitter”