Uber Launches UberRUSH API For Express Delivery

What Happened
Uber continues its push into ecommerce delivery with the launch of a private API of UberRUSH, its on-demand express delivery service. With this new API, retailers such as Nordstrom and 1-800-Flowers can now easily integrate Uber’s one-hour delivery service directly into their digital products to speed up the sales cycle. Other businesses who plan on using this API include fashion rental service Rent the Runway, food delivery businesses like Olo and Eat Street, and logistics operators like Bergen Logistics and Trade Global, which are logistics providers for global retailers like Rebecca Minkoff and Cole Haan.

What Retailers Need To Do
UberRUSH’s API can help retailers, big and small, to drastically decrease the waiting time for shipping and better satisfy the growing consumer demand for instant gratification. Although only available in select cities at the moment, it seems reasonable to assume that Uber will be extending this service to more markets soon. As Uber continues to leverage its fleet of cars to compete with delivery services such as Postmates and Shyp, retail and fashion brands need to consider integrating with such on-demand services to modernize their customer experience.


Source: The Verge

Header image courtesy of UberRUSH

Uber Officially Launches UberRUSH For On-Demand Delivery

What Happened
Popular ride-hailing service Uber has been testing UberRUSH, an on-demand local delivery service, in New York City since April. Following last month’s confirmation that they will expand the courier program, today the company announced the official launch of UberRUSH in New York City, San Francisco, and Chicago. With its large fleet of drivers and bike messengers, Uber is no doubt looking to use its infrastructure advantage to take on existing on-demand delivery services such as Postmates and Deliv.

What Brands Need To Do
UberRUSH offers a great opportunity for local vendors to modernize their customer experience with on-demand delivery service. Although only available for local merchants in select cities at the moment, it seems reasonable to assume that Uber will be extending this service to more cities soon. And with Shopify and Clover as its launch partners to help with the onboarding process, UberRUSH has the potential to help establish Uber as an aggregator for small local stores in the brick-and-mortar retail space, similar to the way Amazon provides a platform for independent online vendors. That is something all retail brands need to be aware of.


Source: TechCrunch