Touchcast Enhances Video With Online Content

Startup Touchcast has launched with the goal of reinventing online video to “look like TV and feel like the web.” The result is a series of video apps or vApps which are essentially plug and play widgets that bring additional functionality to any video. Examples include polls, Google News, webpages and more. With consumers multitasking more than ever, Touchcast’s multimedia approach may be interesting for brands trying to enhance their online video.