VineTune Lets You Rock Out 6 Seconds at a Time

We learned earlier this year that 6 seconds of video can make quite a statement, and since the launch of Vine, marketers have been excited about the platform’s possibilities.  Designers at London ad agency Beattie McGuinness Bungay launched a creative use of the service called VineTune that crowd sources Vine videos based on specific set of hash tags pulled from the lyrics of a song selected by the VineTune team and uses them to cobble together a music video.  All of this is done with a slick visual design.  Certainly advertisers will take notice and follow suit with more creative uses for the Vine platform.

Vine Is #1 Free App

Six months after its now-famous acquisition, Vine is the #1 free app in Apple’s App Store. The app, acquired in mid-october before its initial launch, has had its share of controversy, having been pulled over adult content and thereafter relaunched. But for all the hiccups  the app has not failed to generate mountains of visual content, viral media (with its new trending hashtag section), and has been used in unique ways by brands and celebrities alike. Vine’s closest competition in the social sphere thus far is Snapchat, but it’s important to note that Vine is only iOS compatible at the time of writing, which means that even more growth into the Android field should be expected. 

Vine Adds Trending Hashtags

Vine announced an update to its Explore section today that would allow users to more easily discover content: Vine will now include trending hashtags that allow for topical posts to come to the fore. It’s unclear whether this uses Twitter’s algorithms for trending, but the company acknowledges the dearth of creative posts that use a popular hashtag that have also made it to the popular sections of the service. There’s no update needed to see this new service – just go to the explore section and scroll down. It remains to be seen whether advertisers will use trending hashtags in Vine like they do in Twitter, but considering how closely the two services are linked and utilized, it wouldn’t be surprising to see the trend of viral marketing continue into Vine. 

Vine Steps Out At Fashion Week

Vine is making a big impact at New York Fashion Week. Reporters, attendees, and socialites are all taking to the app and exploring new ways to share and report back on their experiences at the events. Though Instagram was universally embraced last year, Vine is currently far and away the in-vogue app of choice this season. The functionality of the app makes it very well suited to reporting on the proceedings: several media editors have been using the app to take and edit videos of multiple looks over the looped segment, giving viewers a unique perspective on the clothes in moving, living color. It provides viewers with a better conception of the clothes than Instagram, which obviously doesn’t capture movement. At the same time, using Instagram would require more time to edit multiple photographs of different models and looks, as opposed to Vine which can point and shoot a loop of many models simultaneously. 

Beyond reporters, designers and retailers are utilizing the app to provide viewers with privileged views into the backstage. Some examples include designers showing video of modeling auditions to allow viewers to help pick the models, or showing the stages and rehearsals in progress. In all, it will be interesting to see how the fallout from this new-found use of the app shapes its future as a journalistic and social medium. 

Vine Goes 17+ Amidst Porn Scare

User-generated ____ usually gets dicey pretty quick as was the case with the latest tech darling, Vine. The short-form video creation app was recently found to have pornographic clips on their network, prompting quite a bit of controversy and a new 17 or over age-gate. Conservative brands may be worried about the platform, but a strict moderation process should be able to solve most of the concerns.