IAB Releases Primer On In-Image Ads

With every site looking more and more like Pinterest, brands are getting savvy about making their ads more visual, or going a step further to incorporate branding within existing images themselves. Referred to as in-image ads, a number of providers from Stipple to GumGum are allowing advertisers incorporate overlays and interactivity across set imagery on publishers sites. While this works by enabling a defined set of images, recognition technology will let brands correctly identify brand imagery on user generated photos at scale. They don’t have rights for those images of course…at least not yet.

Check out the IAB’s recently released Primer for more information.

Newspapers Test The Waters On Instagram

While visual brands have gained traction on Instagram, newspapers have been more reluctant on the platform that boasts over 150 million users. A lack of embedded links and no form of monetization are likely the detractors so see if Instagram will begin to support these on the brink of their advertising debut. For the time being, a host of publishers like the NY and LA Times are beginning to use it for their lifestyle stories supplementing with short form video.