Report: Consumers Prefer Long Form Video

Mobile lends itself to snackable content, right? Not so, according to a new study from Vuclip which finds that consumers prefer long-form movies and TV shows opposed to shorter form content. While the study does not answer how these numbers compare to PC video, it would still be contrary to popular belief. Perhaps this is based on the fact that the majority of mobile consumption occurs at home, not on-the-go.