How much of web design is art and how much is science? According to German firm EyeQuant, it’s mostly the latter. Fast Company states that they are “using machine learning to train their AI to recognize bad aesthetics and poor website design.” Leveraging eye tracking studies that measure attention, they believe that they can algorithmically predict which websites people prefer.
Let’s move behind website design to think about how we can optimize any online creative. Keyword optimization has already moved from SEO and into social media creation and image optimization isn’t far off with improvements in measurement and computer vision. But don’t worry humans, Creative Directors won’t be outsourced to machines…at least for the time being.