Gaming Faces Its Archenemy: Financial Reality
Microsoft versus Sony versus Nintendo. Who wins?
X-Box Still Going Strong Entering Final Years of Lifecycle (Chart too)
Games figured heavily in the (official) introduction of the iPhone 4G and according to industry research, itâ€™s easy to see why. A recent Nielsen study found games are the most frequently used apps, ahead of more utilitarian categories such as social networking, news and navigation. Games are also at the top of the entertainment app heap, with more usage than anything having to do with either music or movies. Current projections see global mobile gaming revenues surpassing $5.6 billion in 2010.
Here are a few of the new iPhoneâ€™s gaming-relevant updates. A new chipset and the promise of faster processing could improve the speed and graphic quality of games. Promises of better networking speeds could eventually allow better multiplayer or even eventually streaming experiences. A better camera on the back and a new camera on the front might allow iPhone developer to take creative cues from existing game platforms and eventually yield some interesting changes in the way players can control the experience. The new iPhone also has a built-in gyroscope, promising more refined game control. The near-term implications are obvious: better mobile games and competition against the mobile games platforms from Nintendo or Sony. The potential long-term ramifications are far more compelling. Continue reading “Mobile gaming revenues exploding”
The iPad is here — and with it, apps. And games. And ads. The iPad arrived on April 3. Rumor is, on April 7 Apple will reveal what it’s done with Quattro and showcase the future of the ad platform for its mobile operating system. This announcement could, in a very real way, mobilize (pun intended) casual gaming ad opportunities.
Did you know there are more iPhones and iPod Touches out there than Wiis? Or that Apple is eating away at the handheld gaming market revenues, despite the games on its platform being a fraction of the price that others charge?
A solid advertising platform from Apple will represent a unified offering for iPhone OS games. Based on where Apple’s interest lies for its iPhone platform, the ad platform should be very publisher-friendly, and potentially able to generate revenue for publishers better than current ad networks. If that’s the case, many publishers will flock to the common standard for their apps (or not). Continue reading “iPad, IAD, and Me”
Column originally featured on MediaPost
Game consoles are continuing their stealthy takeover of the living room. We’ve been seeing this trend for a while, but the pace is accelerating as the holiday season approaches.
The PlayStation 3 is going Netflix next month. The second console to get the streaming video service, this added functionality should help the PS3 sales for the holiday (which are already predicted to be high due to the lower price point of the PS3 Slim). The solution currently works using a disc shipped out from Netflix, though it’s been confirmed that eventually a native client will be released. There are still rumors of a similar disc-based approach coming to the Wii.Â Read More.