CES 2016:  Withings Go Brings E-Ink To Fitness Wearables

As with last year, the CES has no shortage of wearables, especially the fitness trackers. Among this year’s new crops, Withings Go stands out with its simplistic design and a super-long battery life – it can go as long as eight months after a full charge, according to the company. The reason is can last that long is because instead of a battery-draining LCD display, it opts for E Ink, the kind of mono-color display that Kindle uses. It does what most activity trackers do, including step counts, calorie intake tracking, and measuring travelled distance. Selling at only $70, it makes a strong case for competing in the lower-end of the wearable market previously dominated by FitBit, who just unveiled at CES yesterday its first smartwatch Blaze that sells for $200.

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