Wha? Can it be true? Well, according to new research published in the journal of Applied Cognitive Psychology, the recall rate for advertisements shown during sexually-oriented televisions shows is actually lower than the recall rate for children-oriented television shows.
The study was conducted by exposing 18- to 31-year-old college students to ad-laden episodes of â€œSex and the City,â€ and â€œMalcolm in the Middle.â€ Reach was significantly higher for the youth-oriented show.
From APB Marketplace:
â€œTodd Chanko with Jupiter Research says the study findings create a catch-22 for advertisers.â€œRatings for shows with some kind of sexual or romantic content tend to be on the high side. And, of course, advertisers are interested in reach,â€ said Chanko.
But the content may be more riveting than the adsâ€¦â€